Press Release Detail
 
 
Brightstar Europe appointed master distributor


08.08.2011

 

Basingstoke, 8th August, 2011 – Brightstar Europe, a joint venture between Brightstar Corp. and Tech Data Corporation (NASDAQ GS: TECD), has signed a pan-European master distribution agreement with OtterBox®, the leading provider of protective cases for smartphone handsets and tablet devices.

 

The agreement will cover the full range of OtterBox products and extend to all European countries that Brightstar Europe and Tech Data have a presence. It provides distributors, operators, retailers and resellers with access to the extensive logistics capabilities of Brightstar Europe and Tech Data, enabling them to extend availability, meet customer needs and maximize opportunities with OtterBox protective solutions.

 

Rod Millar, President of Brightstar Europe, stated, “As sales of advanced mobile devices continue to grow, our customers will have the ability to extend the value that they deliver and grow their sales by offering OtterBox protective solutions with every smartphone and tablet sale. This agreement means that they will be able to take full advantage of Brightstar Europe’s extensive stock-holding and shipment capabilities to maximize their sales potential with OtterBox.”

 

Commenting on the announcement, OtterBox EMEA Managing Director, Matt Clark added, “Brightstar has proven to be a distribution expert and our relationship will further enhance the OtterBox presence in Europe. Combining our innovative brand and products with Brightstar we can offer a solution that fits the needs of all our channel customers including retailers, operators, distributors and device manufacturers. It will also provide convenience by allowing our product to flow to our customers directly.”

 

OtterBox designs and produces rugged protective solutions for leading global manufacturers of smartphone and tablet devices, offering four different levels of protection. These range from the most rugged offering, the Defender Series® to the innovative silicone Impact Series®. The range also includes the stylish and sturdy Commuter Series® and the most recent addition – the adaptive Reflex Series®.