Tech Data Europe to manage supply chain services for Google's Chromecast


Basingstoke, UK (March 31, 2014) - Tech Data Europe today announced an agreement with Google to manage the supply chain of Google’s indirect channel across Europe for its Chromecast media streaming device. Through the agreement, Tech Data Mobile Solutions will provide complete fulfilment services, including logistics, transportation management, forecasting, procurement consolidation, inventory management, invoicing and collection.

“Tech Data Mobile Solutions is pleased to be selected by Google to manage their end-to-end supply chain operations and distribution of Chromecast throughout Europe,” said Rod Millar, senior vice president, Tech Data Mobile Solutions. “Along with leading mobile solutions and enablement services, Tech Data Mobile Solutions has the commercial and operational relationships with key retailers that provide Google with a centralized pan-European approach. Together, we will provide authorized retailers the highest levels of expertise and service.”

As part of the agreement, Tech Data Mobile Solutions has created a dedicated central account management team and a collection of services, including forecasting, procurement and supply chain reporting, that enables Google retail specialists to commercially manage all European sales through a single Tech Data operational interface.

Chromecast plugs into a TV's HDMI port and makes it easy for people to enjoy online content, such as movies, television shows, music and YouTube videos, on their television. Chromecast went on sale in the UK, Germany, France, Spain, Italy, Netherlands, Norway, Denmark, Sweden and Finland on March 19, 2014.

Tech Data Mobile Solutions is equipped with a state-of-the art logistics infrastructure capable of processing hundreds of thousands of individual orders for overnight shipment to all parts of Europe. Through the company’s complete solution of fulfilment services, Tech Data Mobile Solutions provides best-in-class performance to channel partners.